Kim Kardashian promotes NikeSKIMS launch in Shanghai

Kim Kardashian is in Shanghai to promote the launch of NikeSKIMS, a collaborative activewear label between SKIMS and Nike. The brand is set to officially launch in China on September 29, with a physical experience space opening at HKRI Taikoo Hui that will remain active through February 2027.

During the promotional visit, Kardashian participated in a viral moment when a fan requested she autograph a red crocodile Hermès Birkin bag valued at approximately $80,000. Kardashian expressed hesitation, describing the act as “blasphemous,” but ultimately signed the luxury item with a gold marker. The incident has sparked online debate regarding whether the signature enhances or diminishes the bag's collector value.

Kardashian was accompanied on the trip by Khloé Kardashian, Kris Jenner, and several family members. The group visited local attractions, including Shanghai Disneyland and the Shanghai Wild Animal Park, as part of the brand's expansion into the Chinese market.