Kim Kardashian's Skims Retail Push and Expansive Property Portfolio

Skims, the shapewear and loungewear brand co‑founded by Kim Kardashian, is accelerating its physical‑store strategy under CEO Jens Grede. The company opened a flagship in London and operates 27 owned stores, with additional locations in Mexico and the United Arab Emirates. Plans call for new stores in Seoul later this year, followed by Delhi and Mumbai, bringing the total to 55 by the end of 2024 and over 100 by 2027. Grede emphasized that Skims is fundamentally a fabric company, targeting the 80 % of the category purchased in brick‑and‑mortar outlets.

Kim Kardashian’s personal real‑estate holdings span multiple high‑value properties across California, including a minimalist mansion in Hidden Hills (her current marital home), a beachfront estate in Malibu, a former Bel Air mansion, a Beverly Hills home, a Calabasas condo, a new‑build in Palm Springs, and a private lakeside residence. The portfolio reflects a net worth estimated at $1.4 billion and underscores her status as a major celebrity real‑estate investor.