Klook launches global campaign to reward group travel planners

Klook has launched a global campaign running from August 10 to August 31 to honor group travel planners. The initiative seeks to identify five individuals who frequently manage logistics, budgets, and itineraries for their travel groups but often receive little recognition.

The five winners will receive an all-expenses-paid, seven-day trip to Switzerland in December 2026. To ensure these planners can truly relax, Klook will handle every aspect of the journey, including destinations and activities.

A Klook survey of 2,725 travelers across 10 markets found that travel planning is among the least thanked acts of service. In Vietnam, more than 70% of planners reported spending over 10 hours organizing a single group trip. Marcus Yong, Klook's Global Vice President of Marketing, stated, “We built Klook to help people have a complete trip by removing the barriers in the planning phase,” adding that for this trip, the company will manage everything so winners can enjoy a holiday without the stress of planning.