Klook launches global competition for hosted Switzerland trip

Travel booking platform Klook has launched a global campaign to reward five travel planners with a fully hosted seven-day trip to Switzerland in December. The initiative aims to recognize the labor involved in organizing group travel.

Research conducted by Klook involving 2,725 travelers across 10 markets indicates that travel planning is often an underappreciated task. The study found that over 80 percent of planners spend more than 10 hours organizing a single trip, with many valuing that time at over $70 per hour. Additionally, 42 percent of respondents reported that they continue to monitor travel arrangements even when others take over the planning process.

Marcus Yong, Klook VP of Global Marketing, stated the campaign is designed to allow planners to “take a vacation from planning vacations.” The prize includes return flights, premium accommodation, and curated activities. The competition runs until August 31.