Klook launches global search for travel planners to win Swiss trip

The booking platform Klook has launched a global search to reward frequent travel planners through its ‘Thank You Travel Planners’ campaign. The initiative aims to find five individuals who typically organize trips for friends and family but rarely receive recognition for their efforts.

A study conducted by Klook, surveying 2,725 travelers across ten countries, found that travel planning is among the least appreciated tasks. The research revealed that 80% of respondents spend more than ten hours organizing a single trip, and 42% continue to monitor the planning process anxiously even when they are not the primary organizers.

As part of the competition, five selected winners will receive a fully organized seven-day VIP trip to Switzerland. Marcus Yong, VP of Global Marketing at Klook, stated that the company aims to allow these planners to transition from organizers to ‘spoiled passengers,’ spending less time on administration and more on experiences.