Korea Business Research Institute releases September K-pop reputation rankings

The Korea Business Research Institute has released the brand reputation rankings for K-pop boy groups and girl groups for September 2026. These rankings are based on big data analysis of consumer participation, media coverage, interaction, and community indexes.

In the boy group category, BTS secured the top position with a brand reputation index of 6,633,651. BIGBANG followed in second place, showing a significant increase of 103.60 percent from the previous month, while ATEEZ ranked third. Other top five performers include CORTIS and SEVENTEEN.

In the girl group category, RESCENE claimed the first spot with an index of 5,678,739. BLACKPINK ranked second, experiencing a 34.73 percent increase in their score, followed by IVE in third place. TWICE and Red Velvet rounded out the top five.