Korea Tourism Organization showcases award-winning K-goods at The Hyundai Seoul

The Korea Tourism Organization is showcasing 25 winning entries from the ‘2026 Korea Tourism Contest (Souvenir Category)’ at The Hyundai Seoul through September 20. The exhibition, themed ‘Korea Select 25’, aims to expand market access for high-quality Korean tourism goods to both domestic and international consumers.

The Presidential Award winner, a set of Bangjja Yugi (traditional brassware) tableware inspired by the cultural heritage of Baudeogi, is among the featured items. These selected products will be available for permanent sale as shop-in-shops within the ‘The Hyundai Souvenir’ store.

To further promote these goods, the organization plans to collaborate with partners such as Lotte Duty Free and the National Museum Cultural Foundation, while also supporting entry into international online platforms like Amazon. Additionally, a large-scale tourism souvenir fair will be held at the Dongdaemun Design Plaza (DDP) from November 20 to 22.