Korean brand reputation rankings released for September

The Korean Business Research Institute has released the brand reputation rankings for September, covering both actors and individual idols based on media coverage, consumer participation, and community engagement.

In the actor category, Song Kang secured the first position with a brand reputation index of 4,351,209, following his work in ‘Four Hands, Two Sonatas’. He was closely followed by Seo Kang Jun in second place, with Kong Hyo Jin, Go Youn Jung, and Kim Hye Soo rounding out the top five.

In the idol category, RESCENE’s Woni ranked first with an index of 7,859,086. BTS’s Jimin took second place, followed by BIGBANG’s G-Dragon in third, RESCENE’s Zena in fourth, and BTS’s Jungkook in fifth. The idol rankings were determined by analyzing big data from 1,735 individuals between August 23 and September 23.