Korean Business Research Institute releases September brand reputation rankings

The Korean Business Research Institute has released its latest monthly brand reputation rankings for both rising actors and singers, based on big data analysis of media coverage, consumer engagement, and social awareness.

In the rising actor category for September, Song Kang secured the top position with a brand index of 2,426,180. He was followed by Seo Kang Jun in second place and Jang Dong Yoon in third. Other top performers included Kim Jae Won and Kong Hyo Jin.

In the singer category, the group RESCENE maintained its first-place ranking. The top five singers included Lim Young Woong in second, BTS in third, ATEEZ in fourth, and CORTIS in fifth. The rankings reflect significant shifts in momentum, with ATEEZ showing a notable increase in engagement.