KPop Demon Hunters franchise launches new Squishmallows plush collection and Mattel action figures

The Netflix‑original animated series KPop Demon Hunters has expanded its merchandise line with two major releases. Mattel announced a two‑pack of action figures featuring the series’ protagonists Rumi and Jinu, joining a series of recent Mattel dolls and plush toys tied to the franchise.

Jazwares, under the Squishmallows brand, introduced an officially licensed plush collection of four fan‑favorite characters—Rumi, Jinu, Sussie and Derpy—each an eight‑inch ultra‑soft figure. The line also includes a pre‑orderable BumBumz 4‑pack of iconic items from the show. Both releases are slated for U.S. retail in August, extending the franchise’s global merchandising push that already includes apparel, footwear and other collectibles.