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14 clusters · 32 sources · 82 days · First seen · Last updated

LEGO-Netflix K-Pop Demon Hunters merch expansion

Overview

The LEGO Group’s first K‑Pop Demon Hunters set – an 825‑piece model of Derpy Tiger and Sussie Bird – launched on 1 August 2026 at a retail price of US$69.99. Designed by Wes Talbott, the build measures over 21 cm tall and lets builders select Derpy’s smiling or love‑note expression; it includes a detachable flower‑pot, removable head sections and an internal cavity, but no minifigures. The set followed a record‑fast 12‑month development cycle. Mattel’s parallel rollout, introduced in June 2026, added fashion dolls of Rumi, Mira and Zoey, a premium Jinu collector figure, themed UNO decks, Little People figures and Hot Wheels Porsche models. Production faced Southeast‑Asian supply‑chain delays that raised unit costs by 18%. Mattel has since expanded its lineup with the Ramyeon “How It’s Done” collection, featuring 4-inch chibi-aesthetic dolls of Rumi, Mira, and Zoey. Newer expansions include 6-inch scale action figures featuring Rumi, Mira, Zoey, and Saja Boys members Juni and Abby, scheduled for release on 1 September 2026 via Amazon, Walmart, and Target. This wave also includes a Rumi and Demon Juni two-pack. High demand has caused the special edition Hot Wheels KPop Demon Hunters Porsche 911 GT3 R to sell out on the Mattel Creations website, with no restock date announced. Further brand collaborations have emerged: Miniso launched a collection of miniature figures and lifestyle items like caps and bags, while Vans introduced a footwear capsule collection featuring character-inspired designs. Within Mattel’s toy line, the 12-inch Jinu fashion doll has also sold out, leaving collectors awaiting news on potential restocks. As the franchise expands, Netflix has announced plans for a global concert tour in partnership with AEG Presents. In the toy sector, Horizon Group USA has introduced three Slimygloop Gelli Gel designs featuring Derpy, HUNTR/X, and the Saja Boys, priced at $8.99 USD.

Entities

Netflix · Mattel · KPop Demon Hunters · K-Pop Demon Hunters · MINISO

Timeline

  1. 7 days ago

    [CULTURE] 2 sources
    Netflix expands KPop Demon Hunters franchise with toys and concert tour

    Netflix is expanding the ‘KPop Demon Hunters’ franchise with new Mattel action figures, Horizon Group USA Gelli Gels, and a planned global concert tour with AEG Presents.

  2. 11 days ago

    [CULTURE] 3 sources
    K-Pop Demon Hunters merchandise launches from Miniso, Vans, and Mattel

    Brands including Miniso, Vans, and Mattel are launching various merchandise collections inspired by the Netflix film ‘K-Pop Demon Hunters’, ranging from figurines and apparel to footwear.

  3. 18 days ago

    [BUSINESS] 2 sources
    K-Pop Demon Hunters merchandise launches from Jazwares and Kellogg's

    Companies including Jazwares, Kellogg's, and Mattel are releasing various merchandise collections inspired by the Netflix film ‘K-Pop Demon Hunters’.

  4. 24 days ago

    [BUSINESS] 2 sources
    Mattel announces release date for KPop Demon Hunters action figures

    Mattel is releasing new 6-inch action figures based on the Netflix film ‘KPop Demon Hunters’ on September 1, following the success of previous doll and fashion figure releases.

  5. about 1 month ago

    [BUSINESS] 3 sources
    Mattel announces KPop Demon Hunters doll collection

    Mattel is releasing a new collection of KPop Demon Hunters collectible dolls inspired by the Netflix movie, featuring characters from the group HUNTR/X.

  6. about 1 month ago

    [CULTURE] 2 sources
    K-Pop Demon Hunters expands with LEGO set and hair accessory line

    LEGO released an 825‑piece K‑Pop Demon Hunters set, and the film’s brand expanded into hair accessories sold by Amazon, Zara, Target and Hot Topic.

  7. about 1 month ago

    [BUSINESS] 3 sources
    KPop Demon Hunters Toy Line Expands as Lego, Mattel and Hasbro Launch New Sets

    Lego, Mattel and Hasbro are launching new KPop Demon Hunters toys, including an 825‑piece Lego set ($69.99) and Mattel fashion dolls, with releases spanning 2026.

  8. about 2 months ago

    [BUSINESS] 6 sources
    K-Pop Demon Hunters Collectible Toys Launch in July 2026

    Mattel and Funko launch new K‑Pop Demon Hunters figures in July 2026, including Funko blind‑box vinyls and Mattel chibi dolls priced at $50.

  9. 2 months ago

    [CULTURE] 2 sources
    KPop Demon Hunters franchise launches new Squishmallows plush collection and Mattel action figures

    Netflix’s KPop Demon Hunters adds Mattel Rumi & Jinu action figures and Jazwares Squishmallows plushes of four characters, slated for August U.S. release.

  10. 3 months ago

    [CULTURE] 3 sources
    KPop Demon Hunters franchise expands with LEGO sets and dual‑voice casting

    KPop Demon Hunters' success spurs LEGO set ideas and showcases its dual‑voice casting, turning its fictional group HUNTR/X into a real‑world music hit.

  11. 3 months ago

    [BUSINESS] 2 sources
    Mattel launches K‑Pop Demon Hunters toy line with new dolls and accessories

    Mattel launches K‑Pop Demon Hunters dolls, fashion figures and accessories, targeting the $4.3 bn K‑pop merchandise market despite supply‑chain delays.

  12. 3 months ago

    [CULTURE] 2 sources
    LEGO launches K‑Pop Demon Hunters Derpy Tiger and Sussie Bird set

    LEGO's K‑Pop Demon Hunters 72537 set, featuring Derpy Tiger and Sussie Bird, is an 825‑piece, sticker‑free collectible releasing on 1 Aug 2026, priced around €70.

  13. 3 months ago

    [CULTURE] 2 sources
    LEGO launches KPop Demon Hunters Derpy Tiger and Sussie Bird set

    LEGO released an 825‑piece Derpy Tiger & Sussie Bird set from KPop Demon Hunters, pre‑order now for $69.99 with shipping on Aug 1; no minifigures included.

  14. 3 months ago

    [CULTURE] 7 sources
    LEGO Unveils KPop Demon Hunters Derpy Tiger and Sussie Bird Set

    LEGO and Netflix released the first KPop Demon Hunters LEGO set—an 825‑piece Derpy Tiger and Sussie Bird model—available for pre‑order now and shipping on 1 August 2026, with global pricing and further sets due

Sources

ampthemag.com · bachchoir.org.hk · billboard.com · bitcoinethereumnews.com · bleedingcool.com · bsckids.com · ca.sports.yahoo.com · elsoldetampico.com.mx · fr.ign.com · fredzone.org · geekculture.co · ghgossip.com · goldderby.com · gotconquest.com · hellobricks.com · indiehoy.com · jaysbrickblog.com · kesq.com · kvia.com · lazybudgetchef.com · licensingbook.com · me.ign.com · merca20.com · noteverticali.it · ramblingbrick.com · respawn.outlookindia.com · sportm.mk · toybook.com · toynewsi.com · world-today-journal.com · world-today-news.com · wwd.com

This summary has been updated 6 times: see revision history