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24 clusters · 66 sources · 132 days · First seen · Last updated

K-Pop Demon Hunters merchandise and gaming expansion

Overview

The merchandise and gaming landscape for the Netflix animated film ‘KPop Demon Hunters’ continues to expand. Mattel has bolstered its toy lineup with a 12-inch collector doll of Jinu and a 5.7-inch Zoey action figure. Following the appointment of Mattel and Hasbro as global co-master toy licensees, Mattel released its first wave of 6-inch action figures on September 1, 2026. A subsequent Mattel launch features HUNTR/X members Rumi, Zoey, and Mira in their “How It’s Done” outfits, alongside Saja Boys characters. Mattel is also preparing a third wave of 6-inch figures for early 2027.

New product lines include a KAYOU Special Mini Edition trading card collection, with Costco offering member-exclusive collector boxes. Hints of a future collaboration with Magic: The Gathering via Secret Lair have also emerged. Lifestyle collaborations include a Miniso collection, a Vans capsule, Kellogg's cereal at Sam’s Club, and a SallyRose jewellery collection.

The franchise is moving into digital and physical spaces via Toca Boca World and ‘KPop Demon Hunters: The Immersive Experience’ at Netflix House locations. Regarding film distribution, Netflix co-CEO Ted Sarandos has confirmed the sequel will receive a “very wide” and global theatrical release, marking a strategic shift from direct-to-streaming models for high-demand family films. This move follows the original film becoming Netflix’s most-watched title. A deal with Sony projects a second film for 2029, with broader plans for a live-action movie, a stage play, a trilogy, a spinoff series, and a short film.

Entities

Netflix · Mattel · KPop Demon Hunters · Ted Sarandos · Sony Pictures Animation

Timeline

  1. [BUSINESS] 3 sources
    Netflix to release KPop Demon Hunters 2 in cinemas

    Netflix plans a wide theatrical release for KPop Demon Hunters 2, signaling a major strategic shift from its streaming-first model following the massive success of the original film.

  2. [CULTURE] 4 sources
    KPop Demon Hunters 2 to receive theatrical release

    Following the massive streaming success of the original, KPop Demon Hunters 2 is expected to have a theatrical release in 2029 as part of an expanding animated franchise.

  3. [TECHNOLOGY] 2 sources
    Toca Boca World to launch KPop Demon Hunters collaboration

    Toca Boca World will launch a collaboration with Netflix’s ‘KPop Demon Hunters’ on October 27, featuring exclusive character outfits and hit tracks from the film's soundtrack.

  4. [BUSINESS] 2 sources
    Target launches KPop Demon Hunters tech collection

    Target and Heyday have released an exclusive ‘KPop Demon Hunters’ tech collection featuring headphones, speakers, and chargers inspired by the hit Netflix animated film.

  5. [BUSINESS] 5 sources
    Netflix to give KPop Demon Hunters 2 wide global theatrical release

    Netflix co-CEO Ted Sarandos confirmed that the 2029 sequel ‘KPop Demon Hunters 2’ will receive a wide global theatrical release before streaming on the platform.

  6. [BUSINESS] 6 sources
    Netflix to give KPop Demon Hunters 2 a wide theatrical release

    Netflix Co-CEO Ted Sarandos announced that the animated sequel ‘KPop Demon Hunters 2’ will receive a wide theatrical release alongside its streaming launch.

  7. [BUSINESS] 12 sources
    Netflix to give KPop Demon Hunters 2 broad global theatrical release

    Netflix co-CEO Ted Sarandos confirmed that ‘KPop Demon Hunters 2’ will have a broad global theatrical release, marking a strategic shift toward cinema windows for major family franchises.

  8. [CULTURE] 6 sources
    KPop Demon Hunters merchandise expands with new Mattel figures and KAYOU cards

    New merchandise for Netflix’s ‘KPop Demon Hunters’ is arriving, including KAYOU trading card collections and an expanding line of Mattel action figures and collector dolls.

  9. [CULTURE] 5 sources
    Netflix to launch KPop Demon Hunters immersive experience

    Netflix is launching a ‘KPop Demon Hunters’ immersive experience at its Dallas and Philadelphia Netflix House locations starting in mid-November, featuring interactive sets and character meet-and-greets.

  10. [CULTURE] 2 sources
    KPop Demon Hunters merchandise expands with jewellery and Mattel toys

    Netflix is expanding ‘KPop Demon Hunters’ merchandise with a SallyRose jewellery collection and Mattel action figures featuring interchangeable expressions and accessories.

  11. [CULTURE] 2 sources
    Netflix expands KPop Demon Hunters franchise with toys and concert tour

    Netflix is expanding the ‘KPop Demon Hunters’ franchise with new Mattel action figures, Horizon Group USA Gelli Gels, and a planned global concert tour with AEG Presents.

  12. [CULTURE] 3 sources
    K-Pop Demon Hunters merchandise launches from Miniso, Vans, and Mattel

    Brands including Miniso, Vans, and Mattel are launching various merchandise collections inspired by the Netflix film ‘K-Pop Demon Hunters’, ranging from figurines and apparel to footwear.

  13. [BUSINESS] 2 sources
    K-Pop Demon Hunters merchandise launches from Jazwares and Kellogg's

    Companies including Jazwares, Kellogg's, and Mattel are releasing various merchandise collections inspired by the Netflix film ‘K-Pop Demon Hunters’.

  14. [BUSINESS] 2 sources
    Mattel announces release date for KPop Demon Hunters action figures

    Mattel is releasing new 6-inch action figures based on the Netflix film ‘KPop Demon Hunters’ on September 1, following the success of previous doll and fashion figure releases.

  15. [BUSINESS] 3 sources
    Mattel announces KPop Demon Hunters doll collection

    Mattel is releasing a new collection of KPop Demon Hunters collectible dolls inspired by the Netflix movie, featuring characters from the group HUNTR/X.

  16. [CULTURE] 2 sources
    K-Pop Demon Hunters expands with LEGO set and hair accessory line

    LEGO released an 825‑piece K‑Pop Demon Hunters set, and the film’s brand expanded into hair accessories sold by Amazon, Zara, Target and Hot Topic.

  17. [BUSINESS] 3 sources
    KPop Demon Hunters Toy Line Expands as Lego, Mattel and Hasbro Launch New Sets

    Lego, Mattel and Hasbro are launching new KPop Demon Hunters toys, including an 825‑piece Lego set ($69.99) and Mattel fashion dolls, with releases spanning 2026.

  18. [BUSINESS] 6 sources
    K-Pop Demon Hunters Collectible Toys Launch in July 2026

    Mattel and Funko launch new K‑Pop Demon Hunters figures in July 2026, including Funko blind‑box vinyls and Mattel chibi dolls priced at $50.

  19. [CULTURE] 2 sources
    KPop Demon Hunters franchise launches new Squishmallows plush collection and Mattel action figures

    Netflix’s KPop Demon Hunters adds Mattel Rumi & Jinu action figures and Jazwares Squishmallows plushes of four characters, slated for August U.S. release.

  20. [CULTURE] 3 sources
    KPop Demon Hunters franchise expands with LEGO sets and dual‑voice casting

    KPop Demon Hunters' success spurs LEGO set ideas and showcases its dual‑voice casting, turning its fictional group HUNTR/X into a real‑world music hit.

  21. [BUSINESS] 2 sources
    Mattel launches K‑Pop Demon Hunters toy line with new dolls and accessories

    Mattel launches K‑Pop Demon Hunters dolls, fashion figures and accessories, targeting the $4.3 bn K‑pop merchandise market despite supply‑chain delays.

  22. [CULTURE] 2 sources
    LEGO launches K‑Pop Demon Hunters Derpy Tiger and Sussie Bird set

    LEGO's K‑Pop Demon Hunters 72537 set, featuring Derpy Tiger and Sussie Bird, is an 825‑piece, sticker‑free collectible releasing on 1 Aug 2026, priced around €70.

  23. [CULTURE] 2 sources
    LEGO launches KPop Demon Hunters Derpy Tiger and Sussie Bird set

    LEGO released an 825‑piece Derpy Tiger & Sussie Bird set from KPop Demon Hunters, pre‑order now for $69.99 with shipping on Aug 1; no minifigures included.

  24. [CULTURE] 7 sources
    LEGO Unveils KPop Demon Hunters Derpy Tiger and Sussie Bird Set

    LEGO and Netflix released the first KPop Demon Hunters LEGO set—an 825‑piece Derpy Tiger and Sussie Bird model—available for pre‑order now and shipping on 1 August 2026, with global pricing and further sets due

Sources

24matins.es · 24matins.fr · 6abc.com · actuanews.fr · ampthemag.com · bachchoir.org.hk · billboard.com · bitcoinethereumnews.com · bleedingcool.com · bsckids.com · ca.sports.yahoo.com · capricho.abril.com.br · cinema.everyeye.it · codigoqro.mx · comicbookmovie.com · dailygeekshow.com · deia.eus · diariandorra.ad · elsoldetampico.com.mx · emmepress.com · fr.ign.com · fredzone.org · gamefa.com · gamerfocus.co · gamezone.de · gayvox.fr · geekculture.co · ghgossip.com · goldderby.com · gotconquest.com · hellobricks.com · indiehoy.com · indulgexpress.com · jaysbrickblog.com · justnerd.it · kesq.com · kvia.com · lazybudgetchef.com · licensingbook.com · london-tv.co.uk · me.ign.com · me.mashable.com · mediabistro.com · merca20.com · mix108.com · moviepilot.de · netflixjunkie.com · nhi.gov.tw

This summary has been updated 16 times: see revision history