KRAFTON Ad Platform India launches advertising operations

KRAFTON Ad Platform India (KADP India), a subsidiary of the South Korean advertising technology firm NEPTUNE, has officially launched its advertising operations in India. The company was established in April 2026 following KRAFTON Inc.’s acquisition of a majority stake in NEPTUNE in April 2025.

KADP India has partnered with KRAFTON to manage advertising operations for the mobile game BATTLEGROUNDS MOBILE INDIA (BGMI). The partnership covers advertising inventory planning, design, campaign delivery, and operational management. BGMI has amassed over 260 million cumulative users in India since its launch in 2021 and has previously hosted in-game collaborations with brands such as PepsiCo, Mahindra, Royal Enfield, and Hero MotoCorp.

While BGMI serves as the initial foundation, KADP India intends to utilize NEPTUNE’s proprietary ad-tech software to expand its reach and form partnerships with various other digital media networks across the country.