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2 clusters · 2 sources · 22 days · First seen 22 days ago · Last updated about 13 hours ago

KRAFTON business and gaming operations in India

Overview

KRAFTON has expanded its presence in the Indian market through both advertising infrastructure and game content updates.

In August 2026, KRAFTON Ad Platform India (KADP India), a subsidiary of the South Korean firm NEPTUNE, launched advertising operations in India. The entity is tasked with managing advertising inventory, design, and campaign delivery for the mobile game BATTLEGROUNDS MOBILE INDIA (BGMI). While BGMI serves as the initial foundation for KADP India, the company plans to use proprietary ad-tech software to partner with various digital media networks across the country.

Following this operational launch, KRAFTON India announced the BGMI 4.6 update, scheduled for release on September 16, 2026. The update introduces a supernatural-themed game mode called ‘Midnight Hunters’ and features redesigned map locations to fit a vampire theme. The patch also includes new gameplay mechanics, PvE threats, and the return of the ‘Ocean Odyssey’ underwater mode.

Entities

Battlegrounds Mobile India · Krafton · Erangel · NEPTUNE · KRAFTON Ad Platform India

Timeline

about 13 hours ago

[TECHNOLOGY] 2 sources
KRAFTON to release BGMI 4.6 update in India on September 16
KRAFTON India will release the BGMI 4.6 update on September 16, 2026, featuring the ‘Midnight Hunters’ supernatural mode and the return of the ‘Ocean Odyssey’ underwater mode.
22 days ago

[BUSINESS] 3 sources
KRAFTON Ad Platform India launches advertising operations
KRAFTON Ad Platform India has launched in India to manage in-game advertising for BGMI, leveraging NEPTUNE’s ad-tech to expand beyond mobile gaming into broader digital media networks.

Sources

fonearena.com · techgenyz.com