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[CULTURE] · India · 3 sources

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Kriti Sanon addresses Raksha Bandhan advertisement controversy

Bollywood actress Kriti Sanon has addressed the previous controversy surrounding a Raksha Bandhan jewelry advertisement. The campaign, which featured Sanon in modern Indo-Western ethnic attire, drew significant social media backlash and prompted the brand to remove the advertisement from circulation.

During a promo for Kareena Kapoor Khan’s talk show, ‘What Women Want’, Sanon remarked that her outfit had become the subject of a ‘6 people panel discussion on prime-time news’. She expressed that women should not be judged for their clothing and emphasized that the essence of festivals lies in emotions and traditions rather than attire.

Sanon previously defended the campaign by stating that Raksha Bandhan represents a ‘bond of protection’, a sentiment she extends to her family and pets.

Entities

Kareena Kapoor Khan · Kriti Sanon