Kriti Sanon advertisement controversy

Actress Kriti Sanon addressed a controversy involving a Raksha Bandhan jewelry advertisement for the brand GIVA that had been removed from circulation following social media backlash regarding her attire and the depiction of her tying a rakhi to a pet dog. During a promotional appearance on the talk show ‘What Women Want’, Sanon remarked that her outfit had become the subject of a ‘6 people panel discussion on prime-time news’.

Sanon argued that women should not be judged for their clothing and stated that the essence of festivals is found in emotions and traditions rather than attire. She expressed distress over abusive comments directed at her mother and sister, questioning the hypocrisy of those who claim to defend culture while using offensive language against her family. She noted that the backlash highlighted the constant scrutiny women face regarding their appearance and personal lives.

In further details regarding the backlash, it was noted that actor Kangana Ranaut was among those who criticized the contemporary outfit as inappropriate for the traditional festival. Sanon emphasized that while she typically ignores trolls, she felt compelled to speak out because the vitriol extended to her family members, who were targeted with abusive language by individuals invoking cultural values.