Kumho Tire joins Netflix Korea 10th anniversary event

Kumho Tire is participating as an official partner in ‘Net-Ple Feast’, an offline fan event celebrating the 10th anniversary of Netflix's service in South Korea. The event is scheduled to take place from the 24th to the 25th at the Oil Tank Culture Park in Sangam, Mapo-gu, Seoul.

As part of its brand partnership with Netflix, which began in March, Kumho Tire has supported the production of ‘Safety Viewing Guide’ and ‘Immersion Guide’ videos to ensure attendees enjoy the event safely. The company will also host various participatory events using its official characters, Thoro and Roro, to enhance brand experience and communication with the MZ generation.

Kumho Tire's marketing efforts through this partnership aim to convey the brand's core value of safety using popular Netflix intellectual property. The collaborative videos are available at the event venue and on the company's official YouTube channel, ‘Xtra TV’.