Kura Sushi apologizes for 10% discount application error

Kura Sushi has issued an apology and announced a refund process following a failure to apply a 10% discount to all customers during a recent promotional event. The discount was intended to serve as an apology for the early termination of a 'Chiikawa' collaboration campaign caused by employee misconduct.

The error occurred on September 6 and 7, when some customers did not receive the discount due to insufficient guidance at certain locations. While the company intended for the discount to be applied uniformly to all customers during that period, some patrons reported that the discount required manual intervention by staff rather than being applied automatically at self-checkout.

Customers who did not receive the 10% discount can claim a refund by presenting their receipts at the store where they dined until September 30, 2026. For those without receipts, the company has advised contacting their customer service center with payment information, such as credit card or electronic money records, to verify the transaction.