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[BUSINESS] · Switzerland · 51 sources

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Kylian Mbappé signs landmark deal with Swiss brand On

Kylian Mbappé has officially ended his nearly 20-year partnership with Nike to sign a major global agreement with the Swiss sportswear brand On Holding. The deal marks On's strategic entry into the professional football market.

Under the terms of the agreement, Mbappé will serve as a global ambassador and will also become a shareholder in the company. His role extends beyond marketing; he will collaborate directly with On's product teams on the development, testing, and evaluation of future football footwear and apparel. This equity-based structure mirrors previous arrangements made by the brand with tennis legend Roger Federer.

To support this expansion, On has appointed Thierry Henry as its Director of Football. Additionally, Sydney Schertenleib will focus on football product development, specifically targeting the women's game. On plans to launch its first line of football boots in 2027, utilizing innovative technologies such as robotically-assisted LightSpray.

Entities

Kylian Mbappé · Nike · On · On Holding · Real Madrid · Roger Federer · Thierry Henry

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