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4 clusters · 231 sources · 8 days · First seen · Last updated

Mbappé's On partnership and On's football expansion

Overview

Kylian Mbappé has ended his nearly 20-year partnership with Nike to sign a landmark 10-year deal with the Swiss sportswear brand On Holding. This agreement, which includes both cash compensation and an equity stake, marks On’s strategic entry into the professional football market. As a global ambassador and shareholder, Mbappé will participate in product development and testing for the company’s upcoming football boot line, expected to launch in 2027 using LightSpray technology. This equity-based arrangement mirrors the model previously established with Roger Federer. To support this expansion, Thierry Henry serves as On’s Director of Football to oversee brand strategy and athlete relationships. Additionally, Sydney Schertenleib will assist in developing products specifically for the women’s game. During a recent investor day, On outlined ambitious mid-term financial targets through 2029, aiming for annual revenues of at least 5.6 billion Swiss francs with a currency-adjusted growth rate in the high single digits. The company also expects an adjusted EBITDA margin of at least 22 percent and a gross margin of at least 65 percent. To facilitate growth, On has approved a share buyback program of up to 1 billion US dollars through the end of 2029 and intends to expand into the golf category. For the 2026 fiscal year, the company expects revenue growth in the low 20-percent range. In a separate matter, Mbappé faced criticism following a Real Madrid match against Elche. He, along with Vinícius Júnior and Ibrahima Konaté, wore a solidarity shirt for the Spanish enclave of Ceuta, but Mbappé partially rolled up the shirt, obscuring the message. Mbappé addressed the controversy by stating he maintains solidarity with Ceuta but also wished to express empathy for migrants, remarking, “Before I am a player, I am a human being.”

Entities

Nike · Kylian Mbappé · On · Thierry Henry · Real Madrid

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Timeline

  1. 3 days ago

    [SPORTS] 2 sources
    Kylian Mbappé debuts On prototype boots for France

    Kylian Mbappé debuted prototype On football boots during France’s UEFA Nations League match against Turkey, signaling a major shift in his footwear partnership following his departure from Nike.

  2. 6 days ago

    [BUSINESS] 41 sources
    On enters football market with Kylian Mbappé partnership

    Kylian Mbappé has signed a long-term, 10-year deal with Swiss brand On, becoming a global ambassador and shareholder as the company enters the football market with Thierry Henry as Director of Football.

  3. 8 days ago

    [BUSINESS] 51 sources
    Kylian Mbappé signs landmark deal with Swiss brand On

    Kylian Mbappé has left Nike after 20 years to sign a landmark deal with Swiss brand On, becoming a global ambassador, shareholder, and product collaborator as the company enters the football market.

  4. 10 days ago

    [SPORTS] 163 sources
    Kylian Mbappé signs with On and addresses Ceuta shirt controversy

    Kylian Mbappé has signed a new deal with Swiss brand On to spearhead its entry into football, while simultaneously addressing controversy over his refusal to fully display a solidarity shirt for Ceuta.

Sources

24ur.com · abola.pt · aljazeera.com · apollo-news.net · ariadna.elmundo.es · bernabeudigital.com · bigportal.ba · blick.ch · bravosports.net.ve · businessmag.al · calabaronline.com.ng · canalshowsport.com.ar · capital.gr · cash.ch · cnbce.com · corredorpromedio.com · cronica.com.gt · d.repubblica.it · deccanchronicle.com · deia.eus · derf.com.ar · dhnet.be · diarioextra.com · diarioparaguayo.com · DiePresse.com · economis.com.ar · efesportbusiness.com · ekonomiaonline.com · elbuentono.com.mx · elburgado.com · elcierredigital.com · eldiariony.com · elespectador.com · elfarodeceuta.es · elidealgallego.com · elintransigente.com · elnuevodiario.com.do · elperiodicodemonagas.com.ve · elpueblodeceuta.es · eluniverso.com · elveedordigital.com · emirates247.com · emisorasunidas.com · ensegundos.com.pa · entrelineas.com.mx · esdiario.com · esportes.estadao.com.br · estrepublicain.fr

This summary has been updated 8 times: see revision history