Lawson launches seafood-themed collaboration with YouTuber Kimagure Cook

Lawson has launched a seafood-themed product collaboration with popular fish-handling YouTuber Kimagure Cook. The lineup features approximately 12 to 14 different items, ranging from bento boxes and pasta to snacks and cup noodles.

The first wave of products, released starting October 19 and 20, includes items such as bouillabaisse soup with hoki fish, crab cream pasta, shrimp fry bowls, and tuna yukke-style salads. Other offerings include shrimp mayonnaise rice balls and a blue-whipped fruit sandwich designed to evoke the ocean.

A second phase of the collaboration, scheduled for release on October 27, will include seafood-inspired snacks and noodles. This includes Calbee potato chips with Korean-style soy-marinated crab (ganjang gejang) and spicy marinated crab (yangnyeom gejang) flavors, as well as Nissin cup noodles featuring sea bream broth.