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2 clusters · 4 sources · 5 days · First seen · Last updated

Lawson and Kimagure Cook seafood collaboration

Overview

Convenience store chain Lawson launched a seafood-themed product collaboration with YouTuber Kimagure Cook, featuring approximately 12 to 14 items including bento boxes, pasta, and snacks. The rollout began in mid-October, with an initial wave of products such as bouillabaisse soup and crab cream pasta, followed by a second phase of snacks and noodles scheduled for late October.

Following the launch, cooking researcher Ryuji provided reviews of the series. While he awarded high ratings to the bouillabaisse soup and crab cream pasta, he gave the “Crab Miso Scented Ankake Fried Rice” a grade of “Z,” stating he would “never buy it again” due to a strong fishy odor. The collaboration is available across approximately 14,000 Lawson stores in Japan.

Entities

Kimagure Cook · Lawson · Nissin Foods · Ryuji · Kaneko

Timeline

  1. [CULTURE] 3 sources
    Ryuji criticizes Lawson seafood collaboration products

    Cooking researcher Ryuji gave a “Z” rating to Lawson’s new crab miso fried rice, supervised by YouTuber Kimagure Cook, while praising other items in the seafood collaboration series.

  2. [BUSINESS] 2 sources
    Lawson launches seafood-themed collaboration with YouTuber Kimagure Cook

    Lawson is releasing a seafood-themed product lineup, including meals and snacks, supervised by popular YouTuber Kimagure Cook.

Sources

ascii.jp · coki.jp · news.mynavi.jp · the-miyanichi.co.jp