LEGO launches Insiders loyalty program in Portugal stores

The LEGO Group announced that its LEGO Insiders loyalty programme will be available in Portugal’s four Certified LEGO Stores from 4 August. The participating locations are Centro Colombo and Armazéns do Chiado in Lisbon, NorteShopping in Porto and Fórum Coimbra.

Members can earn points on new purchases and receive an extra 20 points for each set they register by scanning the QR code in the instruction manual, regardless of the set’s price or size. Accumulated points can be redeemed in‑store or online for discounts, exclusive sets, posters, collectible items, colouring pages or tickets to LEGOLAND parks, and members also gain early access to new product releases.