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Lego Group

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Situations

[ACTIVE] [BUSINESS] [US] [CA] [AU]

McDonald's Happy Meal character collaborations

6 clusters · 23 sources · last updated

Latest: McDonald's announces SpongeBob and One Piece crossover campaign

McDonald's has announced several upcoming Happy Meal collaborations featuring character crossovers. In the United States, a promotion starting August 18, 2026, features eight collectible toys mashing up Sanrio character

[ACTIVE] [CULTURE] [US] [JP] [GB]

Avengers: Doomsday production and MCU momentum

12 clusters · 56 sources · last updated

Latest: Marvel Studios sets Disney+ streaming record with 420 million hours viewed

In early September 2026, Marvel Studios began production on Avengers: Doomsday, directed by Anthony and Joe Russo. Reports indicate filming has commenced despite an incomplete script; Joe Russo described the screenplay a

[ACTIVE] [CULTURE] [JP] [MX] [US]

One Piece media franchise expansions

9 clusters · 50 sources · last updated

Latest: One Piece undergoes scheduling and release changes

The One Piece franchise continues to expand through various media adaptations, merchandise, and ongoing series content. Netflix and the LEGO Group previously announced a non-canonical animated special, ‘LEGO One Piece,’

[ACTIVE] [CULTURE] [US]

LEGO collectibles and product releases

2 clusters · 4 sources · last updated

Latest: Lego collectibles see high market values amid Godzilla set leaks

Recent developments in the LEGO collectibles market highlight both new product releases and high secondary market values for specific items. New releases include a 1,544-piece Boba Fett statuette-scale set designed for

[ACTIVE] [BUSINESS] [PL] [AU] [FR]

LEGO and Pokémon brand collaborations

4 clusters · 8 sources · last updated

Latest: LEGO and The Pokémon Company expand building set collaboration

The LEGO Group has expanded its retail presence and product collaborations with Pokémon through technological innovation and global events. Retail expansion includes the opening of a new LEGO Store in Szczecin, Poland,

[ACTIVE] [TECHNOLOGY] [US] [DE] [AT]

LEGO PlayStation console set and Astro Bot GWP details

4 clusters · 45 sources · last updated

Latest: LEGO Astro Bot set leaked as gift with PlayStation set

Sony Interactive Entertainment and the LEGO Group have announced a 1,911-piece buildable set (number 72306) that recreates the original PlayStation console. Designed to celebrate the brand’s 30th anniversary, the near 1:

[QUIET] [BUSINESS] [US] [DE] [GB]

LEGO 2026 releases and promos

59 clusters · 277 sources · last updated

Latest: Warner Bros. Games announces LEGO Harry Potter Collection for Nintendo Switch 2

Throughout 2026, LEGO expanded its portfolio with exclusive and licensed sets, new technology, and global promotional events. Amazon listed retailer-only exclusives including Barad-dûr from The Lord of the Rings, a funct

[QUIET] [CULTURE] [US] [MX] [AU]

LEGO-Netflix K-Pop Demon Hunters merch expansion

14 clusters · 32 sources · last updated

Latest: Netflix expands KPop Demon Hunters franchise with toys and concert tour

The LEGO Group’s first K‑Pop Demon Hunters set – an 825‑piece model of Derpy Tiger and Sussie Bird – launched on 1 August 2026 at a retail price of US$69.99. Designed by Wes Talbott, the build measures over 21 cm tall an

[QUIET] [CULTURE] [US] [DE] [JP]

Netflix content reductions and expansions

23 clusters · 78 sources · last updated

Latest: Netflix and Prime Video remove various titles from catalogs

Netflix’s August 2026 content reshuffle was followed by a series of large‑scale catalog purges across the summer. In June, the service announced the removal of more than 30 series, including *Kim’s Convenience*, *Blindsp

[QUIET] [CULTURE] [GB] [ES] [FR]

Harry Potter 25th anniversary celebrations

16 clusters · 91 sources · last updated

Latest: Harry Potter fans celebrate in London ahead of new series

Warner Bros. Discovery’s global “Back to Hogwarts 2026” programme, launched on 26 July, features theatrical re‑releases of all eight Harry Potter films from late August through early September 2026. These celebrations se

[QUIET] [BUSINESS] [AT] [DE] [US]

LEGO Group seasonal product releases

3 clusters · 13 sources · last updated

Latest: LEGO announces September 2026 product lineup and Advent Calendars

The LEGO Group has initiated several seasonal product releases and promotional activities for the latter half of 2026. In August, the company released its 2026 holiday gift guide, showcasing a range of products for vario

[QUIET] [CULTURE] [DE] [BR] [GB]

LEGO Star Wars Executor set release

2 clusters · 22 sources · last updated

Latest: LEGO announces record-breaking Star Wars Executor set

The LEGO Group has announced the release of the Star Wars Ultimate Collector Series Executor Super Star Destroyer. The model, which measures 136 cm in length, is described as the longest LEGO Star Wars model ever produce

[QUIET] [TECHNOLOGY] [US]

LEGO Skylines video game announcement

2 clusters · 35 sources · last updated

Latest: LEGO Skylines announced as new city-building game

Speculation regarding a new LEGO-themed city-building game, potentially titled ‘LEGO Skylines’, emerged following leaks of a game rating in South Korea. Rumors suggested a collaboration between the LEGO Group and Paradox

[QUIET] [BUSINESS] [DK]

LEGO Group financial growth and market evolution

2 clusters · 40 sources · last updated

Latest: LEGO transitions from children's toy to adult collectible and investment

The LEGO Group has reported record-breaking financial results for the first half of 2026, with revenue increasing by 21% to DKK 41.9 billion and net profit rising 32% to DKK 8.6 billion. This growth, which outpaces compe

[QUIET] [BUSINESS] [JP] [CL] [ES]

McDonald's Japan Pokémon 30th anniversary promotion

7 clusters · 31 sources · last updated

Latest: McDonald's Japan announces new Happy Set collaborations and seasonal menu items

McDonald’s Japan’s 30th-anniversary tie-in with Pokémon began in mid-July 2026 with discounted 15-piece Chicken McNuggets, starter-generation-themed burgers, and temporary PokéStops in Pokémon GO. A full burger range was

[QUIET] [BUSINESS] [PT] [US]

LEGO Insiders loyalty program updates

2 clusters · 2 sources · last updated

Latest: LEGO updates Insiders Reward Center functionality

The LEGO Group has expanded and updated its LEGO Insiders loyalty program. On 4 August, the program became available in Portugal at four Certified LEGO Stores, including locations in Lisbon, Porto, and Coimbra. Members i

[QUIET] [BUSINESS] [US]

LEGO SMART Play Pokémon rollout expands

4 clusters · 10 sources · last updated

Latest: Pokémon and LEGO enthusiasts celebrate with retail events and custom builds

The LEGO Group continued its staged U.S. rollout of the SMART Play Pokémon line throughout July and August 2026. At San Diego Comic-Con (July 23-26), the company unveiled the LEGO SMART Play Gateway, a booth that let vis

[QUIET] [BUSINESS] [JP] [US] [ZA]

LEGO Animal Crossing product releases

2 clusters · 2 sources · last updated

Latest: LEGO releases Animal Crossing Timmy and Tommy building set

LEGO has introduced new building sets based on the Nintendo franchise Animal Crossing. On August 1, 2026, the company launched the “LEGO® Animal Crossing Mamekichi & Tsubukichi – A Relaxed Walk” set. This 513-piece mode

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