Levi Strauss & Co. targets growth in Asia as fastest-growing region

Levi Strauss & Co. reported net revenues of $1.56 billion for the quarter ended May 31. Asia emerged as the company's fastest-growing region during this period, contributing $284 million to total revenue.

Despite this growth, Asia remains the smallest region in the company's portfolio, representing approximately one-third of the value of the Americas. Gianluca Flore, the chief commercial officer who previously held leadership roles at Burberry, is tasked with closing the revenue gap between the Asian market and the Americas.