Lexus Korea hosts Brand Day at Gocheok Sky Dome

Lexus Korea successfully hosted the ‘2026 Lexus Brand Day’ at the Gocheok Sky Dome on August 27 during a professional baseball game between the Kiwoom Heroes and the Samsung Lions. The event is part of the ‘Lexus Amazing Members’ premium lifestyle program, designed to provide customers with unique sports-related experiences.

Thirty Lexus owners, who applied via the ‘Lexus Lounge’ app, participated in the paid program. Activities included ceremonial first pitches and hits, watching the game from table seats, and a post-game ground experience where participants met Kiwoom Heroes players. Lexus Korea also operated booths and interactive events for general spectators at the stadium.

Lexus Korea has been expanding its customer engagement through sports since 2024. Starting in 2025, the company will offer a Lexus Sky Lounge reservation service for all Kiwoom Heroes home games via its app. Additionally, the company plans to host the ‘2026 Lexus Masters’ golf tournament from October 29 to November 1, featuring a total prize pool of 1 billion won.