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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 4 sources · 14 days · First seen · Last updated
Lexus Korea customer engagement and infrastructure expansion
Overview
Lexus Korea has undertaken several initiatives to enhance customer engagement and service infrastructure in South Korea.
In late August 2026, the company hosted the ‘2026 Lexus Brand Day’ at the Gocheok Sky Dome. This event, part of the ‘Lexus Amazing Members’ premium lifestyle program, provided Lexus owners with sports-related experiences during a professional baseball game, including ceremonial pitches and player meetings. The company has been expanding its sports-based customer engagement since 2024.
By September 2026, Lexus Korea expanded its physical service footprint by opening an integrated sales and service facility in Dongtan 2 New Town, Gyeonggi Province. Utilizing a ‘3S’ concept, the three-story complex combines sales, service, and spare parts in one location. The facility includes a vehicle showroom, a customer lounge, a service center with five work bays, and dedicated charging stations for electrified models.
Entities
Lexus Korea · Samsung Lions · Kang Dae-hwan · Dongtan · Central Motors
Timeline
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2 days ago
[BUSINESS] 2 sourcesLexus Korea opens integrated showroom and service center in DongtanLexus Korea has launched a new integrated 3S showroom and service center in Dongtan to enhance customer accessibility and maintenance services in the southern Gyeonggi region.
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15 days ago
[BUSINESS] 4 sourcesLexus Korea hosts Brand Day at Gocheok Sky DomeLexus Korea hosted its ‘2026 Lexus Brand Day’ at Gocheok Sky Dome, offering owners exclusive baseball experiences and ground access during a Kiwoom Heroes vs. Samsung Lions game.
Sources
autotimes.co.kr · biz.heraldcorp.com · thedrive.co.kr · zdnet.co.kr