LG and Marriott partner to develop smart hotel technology

LG Electronics and Marriott International have entered a strategic partnership to develop next-generation smart hotels. Following a memorandum of understanding signed in Bethesda, Maryland, the companies will integrate LG’s connectivity and display technology with Marriott’s operational infrastructure.

The collaboration aims to transform hotel televisions from passive screens into interactive hubs. Using LG’s webOS and cloud-based technology, the platform will allow guests to access multimedia content, hotel information, and room controls through a single interface. The system will support over 40 OTT applications and more than 250 channels, including linear TV and Free Ad-Supported Streaming TV (FAST).

For hotel operators, the cloud-based integration is designed to increase efficiency by reducing the need for local hardware for video distribution and enabling centralized management of digital services.