LG Electronics and Marriott partner for smart hotel platform

LG Electronics and Marriott International have signed a Memorandum of Understanding (MOU) to develop a next-generation smart hotel technology platform. The partnership aims to expand beyond traditional hotel television services to include a comprehensive cloud-based platform for integrated device management and guest services.

Under the agreement, LG Electronics will focus on cloud platform development, integrated in-room device management, and operational technical support. Marriott will provide expertise in customer experience (UX), hotel operations, and global technical infrastructure. The new system will allow hotel operators to remotely monitor devices and update content and applications globally, replacing the need for individual servers and set-top boxes in each room.

Guests will be able to use LG hotel TVs to access real-time broadcasts and OTT content, with future capabilities including the control of in-room lighting and temperature. The platform will initially be rolled out to 40 hotels in the United States and Canada before expanding across Marriott’s global hotel brands.