Lgram automation tool drives rapid follower growth for beauty influencer

Michona Co., Ltd. has announced significant growth results and feature updates for its Instagram CRM and automation tool, Lgram.

In a case study involving the beauty influencer Kashiyui, the implementation of Lgram's automation features led to rapid account growth. By using automated direct messages (DMs) to distribute benefits triggered by user comments, the account achieved a peak of 17,000 new followers from a single post and grew to over 50,000 followers within three months. The strategy utilized Lgram to automate repetitive tasks, such as benefit distribution and randomized comment replies, allowing the creator to dedicate more time to personalized 1:1 manual consultations for skin concerns.

Additionally, Michona has updated Lgram’s 1:1 chat functionality. The update introduces an AI-powered reply generation feature (currently in beta) that allows users to generate responses in various tones, such as polite, friendly, or concise. The update also includes enhanced chat management tools, including expanded filtering options, a pin function for important conversations, and a test chat feature to preview messages before they are sent.