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[SITUATION] · [ACTIVE] · [TECHNOLOGY]

4 clusters · 5 sources · 35 days · First seen · Last updated

Mishona Co. marketing automation tool developments

Overview

Mishona Co., a developer based in Fukuoka, has reported significant performance metrics and feature advancements for its marketing automation tools, specifically Elgram and Lgram.

Initial reports highlighted the success of the Elgram Instagram sales platform, which enabled a client to generate approximately ¥43 million in revenue over a three-day period. Concurrently, the company upgraded its L Message service to allow external AI services, such as ChatGPT and Claude, to perform management operations via a new Model Context Protocol connection.

Subsequent updates focused on the Lgram Instagram CRM tool. A case study of beauty influencer Kashiyui demonstrated that using automated direct messages to distribute benefits resulted in a peak of 17,000 new followers from a single post, growing the account to over 50,000 followers within three months. To enhance interaction, Mishona introduced a beta AI-powered reply generation feature for 1:1 chats, offering tones such as “polite, friendly, or concise,” alongside enhanced management tools like message pinning and test chat previews.

Operational data from the Lgram system also highlighted a campaign by creator ‘Rinnu’ regarding childcare. The automation facilitated material distribution to over 10,000 people, generating approximately 430,000 views and 25,000 comments. By using automated responses to guide users to blog posts via panel buttons, the system mitigated spam risks and allowed the creator to shift from manual inquiries to personalized consultations.

Most recently, Mishona released an update for Lgram that enables the entire initial setup process, including registration and account connection, to be completed via smartphone on iOS and Android, removing previous PC-only restrictions.

Entities

Lgram · Meta · Instagram · Michona Co., Ltd. · ChatGPT

Timeline

  1. 2 days ago

    [TECHNOLOGY] 5 sources
    Lgram Instagram automation tool adds smartphone support

    Mishona Inc. updated its Instagram automation tool, Lgram, enabling users to complete registration and account connection via smartphone for easier field implementation.

  2. 18 days ago

    [TECHNOLOGY] 5 sources
    Michona Co., Ltd. reports successful Instagram automation via Lgram

    Michona Co., Ltd. reports that its Lgram automation system helped an Instagram creator distribute materials to over 10,000 users via automated direct messages following 25,000 comments.

  3. 26 days ago

    [TECHNOLOGY] 2 sources
    Lgram automation tool drives rapid follower growth for beauty influencer

    Michona Co., Ltd. reports that its Instagram automation tool, Lgram, helped beauty influencer Kashiyui gain 17,000 followers in one post. Lgram has also added AI-powered chat replies.

  4. about 1 month ago

    [TECHNOLOGY] 3 sources
    Mishona Co. reports 43 million‑yen Instagram sales boost and expands AI control for L Message

    Mishona Co. says its Instagram tool Elgram drove ¥43 million sales in three days and its L Message platform now lets AI services control settings via MCP integration.

Sources

dreamnews.jp · news.cube-soft.jp · prtimes.jp · the-miyanichi.co.jp · youthsoccercup.com

This summary has been updated 2 times: see revision history