Lidl and Kaufland launch school supply promotions in Romania

Major retailers Lidl and Kaufland have launched promotional campaigns in Romania to support families preparing for the upcoming school year.

Lidl has introduced its ‘Back to School’ catalog, featuring a wide range of products including stationery, creative sets like Crelando airbrushes, backpacks, and sports equipment such as padel rackets. The retailer is also offering various household appliances and tools, including Silvercrest espresso machines and Parkside power tools.

Kaufland has launched its ‘Everything for School’ campaign, offering discounted stationery, geometry sets, and backpacks. Between September 2 and September 8, the retailer will provide a 30% discount on its entire range of stationery and paper products. Additionally, through its ‘StartEDU 5.0’ program in collaboration with Asociația Pastel, Kaufland is providing school supplies and creative workshops to children in isolated villages within the Danube Delta to support equal access to education.