Lidl Hellas launches new Athens food hub and expands digital reach

Lidl Hellas has expanded its presence in Greece through digital innovation and the launch of a new physical space. The company’s Lidl Plus loyalty program has reached over 2 million registered users in six years, offering personalized coupons, digital receipt management, and exclusive partner discounts designed to assist with household budgeting.

Additionally, the company inaugurated Lidl House Athens, a 670-square-meter food-culture hub located in the Arsakeio Arcade. The space is dedicated to nutrition education, sustainability, and Greek gastronomy. The launch event included attendance by Minister of Labor and Social Affairs Niki Keramei and Deputy Minister of Foreign Affairs Charis Theocharis. The hub will host free workshops, masterclasses, and discussions regarding dietary trends and ingredient quality.