< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 3 sources · 25 days · First seen · Last updated

Lidl Hellas corporate and social initiatives in Greece

Overview

Lidl Hellas has undertaken several initiatives in Greece focused on social investment, digital expansion, and food education.

The company highlighted its long-term partnership with the Center for Talented Youth (CTY Greece) of Anatolia through a documentary series. Since 2014, this program has provided 564 scholarships to students in Greece and Cyprus, with an estimated social value of €2 million.

Furthering its presence, the company launched Lidl House Athens, a 670-square-meter food-culture hub in the Arsakeio Arcade dedicated to nutrition education and sustainability. This expansion follows the growth of the Lidl Plus loyalty program, which has reached over 2 million registered users.

Entities

Lidl Hellas · Anatolia · Center for Talented Youth (CTY Greece) · Lidl House Athens · Arsakeio Arcade

Timeline

  1. [BUSINESS] 2 sources
    Lidl Hellas launches new Athens food hub and expands digital reach

    Lidl Hellas has launched Lidl House Athens, a new food-culture hub, while reporting over 2 million users for its Lidl Plus digital loyalty program in Greece.

  2. [BUSINESS] 2 sources
    Lidl Hellas highlights educational scholarships for talented youth

    Lidl Hellas highlights its 13-year partnership with CTY Greece through a new documentary series, noting 564 scholarships provided to talented students in Greece and Cyprus since 2014.

Sources

epixeiro.gr · ot.gr · selfservice.gr