Lidl introduces Scan&Go technology and new promotional campaigns

Lidl is implementing various service updates and promotional activities across its markets. In Slovakia, the retailer is introducing a Scan&Go feature via the Lidl Plus app, allowing customers to scan products with their smartphones during shopping to streamline the checkout process.

In Hungary, Lidl is running several promotional contests. These include a Mogyi product sweepstakes and a 1x1 Vitamin campaign where participants can win prizes by purchasing specific products and uploading receipts. Additionally, the retailer offers both digital and physical gift cards, with customizable amounts available through online orders.