Lidl rolls out sub‑€50 Silvercrest microwave, queues expected

Lidl is offering a new Silvercrest microwave with a 17‑litre capacity for €49.99, making it the cheapest model of its kind on the market. The black‑finished appliance features adjustable power and a rotary timer, and can heat and defrost food. The discount retailer, which originated in Germany and operates across Europe, anticipates heavy customer demand, with reports of long lines forming at stores where the product is available.

The launch is part of Lidl’s strategy of promoting its own‑brand goods, positioning the low‑priced microwave as an attractive option for budget‑conscious shoppers.