Lidl Silvercrest microwave rollout

In late July 2026 Lidl introduced a new Silvercrest countertop microwave priced just under €50. The first report, dated 26 July, detailed the model’s 17‑litre capacity, black finish, adjustable power, rotary timer and its appeal to budget‑conscious shoppers in Portugal, noting its suitability for low‑power settings such as campsites. The same piece also mentioned Electrolux’s MI41S launch in Brazil, but the core focus was the low‑cost Lidl appliance.

Three days later, on 29 July, Lidl announced the same sub‑€50 Silvercrest microwave in additional markets, highlighting a price of €49.99 and anticipating strong consumer demand, with reports of long queues forming at stores. The follow‑up reinforced the retailer’s strategy of expanding its own‑brand, affordable kitchen‑appliance range.

Together the snapshots trace the introduction and rapid market uptake of Lidl’s budget microwave across Europe, underscoring its positioning as a cost‑effective option for shoppers seeking basic cooking functionality at a very low price.