Lidl Romania keeps 2025 prices on 360+ staple items

Lidl Romania announced that more than 360 permanent‑range products will retain the same prices as in 2025. The price list covers fruits and vegetables, meat and fish, dairy, flour, pasta, bakery and pastry items. Internal analysis shows around 1,400 products priced under 10 lei, over 900 under 7 lei and more than 550 under 5 lei.

Sabin Fane, Chief Customer Officer of Lidl Romania, said the company aims to offer the best quality‑price ratio, stability and long‑term predictability for customers, highlighting the role of the Lidl Plus app and partnerships with local producers. Lidl is part of the Schwarz Group, a German retailer operating roughly 12,900 stores and over 230 logistics centres in 31 countries, with more than 395,000 employees worldwide, over 14,000 of whom work in Romania’s 400+ stores and six logistics centres.