Ligue 1 announces new marketing partnership and season schedule

Ligue 1+ has entered into a marketing partnership with Flashscore, a sports information platform owned by Livesport, to promote Ligue 1 McDonald’s and Ligue 3 Betclic for the 2026/2027 season. The campaign, which begins with a teasing phase on August 17 and a global launch on August 20, will utilize advertising integrations, pop-ups, and widgets across Flashscore’s website, application, and social media channels to drive subscriptions to Ligue 1+.

Separately, the Ligue de Football Professionnel (LFP) has released the schedule for the first two matchdays of the 2026-2027 Ligue 1 season. The opening round is set to take place between August 27 and August 29. The second matchday will begin on September 3. Notably, two fixtures involving MC Alger and JS Saoura have been rescheduled to September 22 due to their participation in the CAF Champions League preliminary round.