Lilly launches breast cancer awareness campaign in Milan

Lilly has launched the second edition of its breast cancer awareness and empowerment campaign, titled “The Life Button – Il bottone che ti lega alla vita.” Held in Milan, the initiative features immersive corners and information spaces designed to support patients and caregivers.

Gabriella Pravettoni, a professor of cognitive psychology at the State University of Milan, noted that the campaign focuses on strengthening prevention rather than just awareness. In Italy, where one in four women faces the risk of breast cancer, experts emphasize that timely intervention through preventive checks is critical.

Chiara Valcepina, a regional councilor for Lombardy, stated that the regional sustainable development program is centered on prevention to ensure the effective use of limited resources and to maintain high life expectancy.