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[SITUATION] · [QUIET] · [HEALTH]

2 clusters · 3 sources · 20 days · First seen · Last updated

Lilly breast cancer awareness campaigns

Overview

Lilly has initiated international awareness and empowerment campaigns focused on breast cancer. In Rio de Janeiro, the ‘O Direito à Volta’ (The Right to Return) campaign launched to promote early diagnosis, nutrition, and emotional well-being through community activities.

Following this, the company launched the second edition of its campaign in Milan, titled “The Life Button – Il bottone che ti lega alla vita.” This initiative emphasizes prevention and provides information spaces to support both patients and caregivers.

Entities

Chiara Valcepina · Sociedade Brasileira de Oncologia Clínica · Milan · Rio de Janeiro · Gabriella Pravettoni

Timeline

  1. [HEALTH] 3 sources
    Lilly launches breast cancer awareness campaign in Milan

    Lilly has launched “The Life Button” campaign in Milan to promote breast cancer prevention and support for patients and caregivers.

  2. [HEALTH] 4 sources
    Lilly launches breast cancer awareness campaign in Rio de Janeiro

    Lilly do Brasil will host a free breast cancer awareness event in Rio de Janeiro on October 17, focusing on early diagnosis, nutrition, and emotional well-being.

Sources

manifesto.co.uk · quotidianodelsud.it · vanityfair.it