Lilly launches breast cancer awareness campaign in Rio de Janeiro

Lilly do Brasil is launching its national campaign, ‘O Direito à Volta’ (The Right to Return), in Rio de Janeiro on October 17. The free event, held at Gávea Way, aims to promote breast cancer awareness through activities such as pilates classes and discussions regarding nutrition, self-esteem, and the importance of early diagnosis.

According to the National Cancer Institute (INCA), there are an estimated 4,510 new cases of breast cancer in Rio de Janeiro for 2026. The Brazilian Society of Clinical Oncology (SBOC) notes that early detection of pre-malignant changes or very small tumors results in a cure rate of approximately 90%. The initiative seeks to provide holistic support for women, focusing on emotional well-being and social reintegration following treatment.