LIQUI MOLY and Formula 1 renew multi-year partnership

Formula 1 has announced a multi-year renewal of its partnership with the German lubricant and additive manufacturer LIQUI MOLY. This agreement extends a collaboration that originally began in 2019.

Under the new terms, LIQUI MOLY will transition into the role of an Official Supporter of Formula 1. The brand will maintain visibility through virtual trackside signage at selected Grands Prix and continue to utilize the platform for B2B engagement, customer activation, and networking programs through bespoke events.

Emily Prazer, Chief Commercial Officer at Formula 1, noted that the continued commitment from LIQUI MOLY reflects the strength of their collaboration and the sport's global reach. Marco Esser, Global Marketing Director at LIQUI MOLY, stated that the partnership provides an exceptional platform to connect with fans and customers worldwide.