Local initiatives in Catalonia support business training

The Generalitat’s Business Development Service (SDE) is organizing an online course titled “Estratègies de posicionament als motors generatius GEO/AEO.” Scheduled for November 10, the training aims to help cultural sector micro-enterprises and SMEs improve their visibility on generative AI platforms such as ChatGPT, Gemini, and Perplexity. The course, led by digital marketing specialist Víctor de Francisco, focuses on Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) through a five-phase methodology.

Additionally, the Consorci per a la Normalització Lingüística has implemented the “Comerços aprenents” program in Sant Cugat. This initiative provides flexible Catalan language training for workers in shops, bars, and restaurants. The program offers 15 fifteen-minute sessions delivered directly at the workplace to accommodate working hours. Training is free for businesses with fewer than 10 employees, while larger establishments pay a fee of 282 euros.