L’Oréal launches Repara initiative to increase Black creator representation

L’Oréal Group in Brazil, in partnership with Spark and the Movement for Racial Equity (Mover), has launched Repara. This initiative aims to expand the presence of Black creators within the influence economy and establish goals for representation by 2030.

The program was developed following research conducted with the MC15 Research Institute, which surveyed over 16,000 respondents. The study identified significant disparities: while Black creators make up 59% of nano and micro-influencers, they receive 29% fewer commercial proposals and earn 32% less in fees compared to white creators. Additionally, 46% of Black creators identified the campaign invitation stage as the moment they experience the highest levels of racial discrimination.