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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 2 sources · 10 days · First seen · Last updated
L’Oréal diversity and representation initiatives
Overview
L’Oréal has implemented various programs to increase representation for diverse creators. In the United Kingdom, the company hosted a Diwali event in collaboration with the South Asian Beauty Collective to recognize the influence of South Asian creators in fashion, beauty, and entertainment.
In Brazil, the L’Oréal Group, in partnership with Spark and the Movement for Racial Equity (Mover), launched the Repara initiative. This program aims to expand the presence of Black creators within the influence economy and set representation goals for 2030. The initiative follows research from the MC15 Research Institute, which found that Black creators receive 29% fewer commercial proposals and earn 32% less in fees than white creators, with 46% reporting racial discrimination during the campaign invitation stage.
Entities
Kim Maan · MC15 Research Institute · L’Oréal Group · Movimento pela Equidade Racial · Aarti Pal
Timeline
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[BUSINESS] 2 sourcesL’Oréal launches Repara initiative to increase Black creator representation
L’Oréal Brazil has launched the Repara initiative to boost Black creator representation and address pay and opportunity gaps in the influence economy by 2030.
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[CULTURE] 2 sourcesL’Oréal Paris hosts Diwali event celebrating South Asian creators
L’Oréal Paris hosted a Diwali celebration to honor South Asian creators and influencers in the fashion and beauty industries.
Sources
meioemensagem.com.br · reinoliterariobr.com.br