L’Oréal Paris hosts Diwali event celebrating South Asian creators

L’Oréal Paris held a Diwali celebration to recognize the influence of South Asian creators within the fashion, beauty, and entertainment sectors. The event, organized in collaboration with the South Asian Beauty Collective, brought together various influencers and personalities to celebrate the cultural significance of the Festival of Lights.

Participants included figures from the British Asian social media scene, such as Kim Maan and Navey, as well as Harpsi Kaur and DJ Simz. The gathering highlighted how South Asian creators are increasingly becoming influential voices, helping to introduce new trends and products to communities that have historically lacked representation in mainstream brand campaigns.