Meiji and Lotte announce new product launches and seasonal services

Major Japanese food and confectionery companies are launching several new products and services in late 2026.

Meiji Co., Ltd. is introducing the ‘Meiji Essel Super Cup Mini Strawberry Choco Cookie/Choco’ on September 21, featuring bite-sized portions of strawberry and chocolate flavors. Additionally, Meiji is expanding its product lineup with new chilled sweets that utilize cheese manufacturing technology to achieve a smooth texture, as well as new olive oil spreads and pasta-based soups.

Lotte Co., Ltd. is releasing two new individual-serving ‘Choco Pie’ products on September 22: ‘Cream Choux’ and ‘Bitter Eclair.’ These are designed to be enjoyed at room temperature without the need for refrigeration. Lotte is also collaborating with Al Co., Ltd. to offer Halloween-themed seasonal designs for the ‘Bikkuriman AI Goods Maker’ service, allowing users to create personalized merchandise with limited-edition characters through September and October.