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9 clusters · 16 sources · 48 days · First seen · Last updated
Japanese confectionery and dessert trends
Overview
The Japanese confectionery market continues to see diverse product developments, ranging from homemade trends to major brand collaborations and new snack launches. Recent activity in September 2026 highlights significant ice cream releases. Häagen-Dazs Japan launched a limited-time ‘Vanilla Chocolate Sundae’ mini cup on September 1, featuring Madagascar vanilla, chocolate chips, and chocolate sauce. The brand also introduced a ‘Black Sesame & Kinako’ mini cup as part of its ‘GREEN CRAFT’ plant-based series, utilizing a soy milk base and roasted Hokkaido soybean kinako. On September 15, the company released the ‘Nou-mitsu Imo’ (Rich Honey Sweet Potato) mini cup using Beniharuka sweet potato puree and a thick sauce made from both Beni Haruka and Anno potatoes. In October, Häagen-Dazs is expanding its seasonal offerings with the October 6 launch of ‘Houjun Rum Raisin’ (Rich Rum Raisin). This winter-themed 110ml cup increases the rum content from the standard 0.7% to 1.0% using an original blend of multiple spirits, while also featuring increased cream and California raisins. Meiji Co., Ltd. is expanding its offerings with the release of ‘Meiji Essel Super Cup Cookie Vanilla’ on September 7, followed by ‘Meiji Essel Super Cup Mini Strawberry Choco Cookie/Choco’ on September 21. Meiji is also introducing new chilled sweets utilizing cheese manufacturing technology, alongside new olive oil spreads and pasta-based soups. Looking ahead to October 5, Meiji has announced ‘Meiji Essel Super Cup Kokuumami Caramel’, a new flavor featuring caramel-flavored ice cream and caramel cookies. However, Meiji has discontinued its matcha-flavored Essel Super Cup 200ml ice cream, ending a 24-year run for the flavor that first debuted in 2002. The decision follows a rise in global demand for matcha ingredients, which has led to potential supply shortages.
Entities
Häagen-Dazs Japan · Meiji Co., Ltd. · Nissin Cisco · Montwar · Green Coop Kumamoto
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] Häagen-Dazs Japan is launching the limited-time ‘Vanilla Chocolate Sundae’ mini cup on September 1, 2026. ranrun.jp · game.watch.impress.co.jp
- [○ 1 SOURCE] Godiva is releasing the ‘Double Grape Chocolicious’ flavor nationwide. www.lmaga.jp
- [○ 1 SOURCE] The Double Grape Chocolicious flavor features Nagano Purple and Shine Muscat grapes. www.lmaga.jp
- [○ 1 SOURCE] Montwar is launching a series of products inspired by Tirol Choco Kinako Mochi. dtimes.jp
- [○ 1 SOURCE] The Tirol Kinako Mochi Popcorn will be available at Seven-Eleven starting September 7, 2026. dtimes.jp
- [○ 1 SOURCE] Nissin Cisco will release ‘Crisp Choco Fragrant Caramel’ on September 7, 2026. prtimes.jp
- [○ 1 SOURCE] Meiji will release ‘Meiji Essel Super Cup Cookie Vanilla’ as a semi-annual standard product on September 7, 2026. www.the-miyanichi.co.jp
- [○ 1 SOURCE] The Meiji Essel Super Cup Cookie Vanilla (200ml) will have a suggested retail price of 194 yen including tax. www.the-miyanichi.co.jp
- [○ 1 SOURCE] The Häagen-Dazs Vanilla Chocolate Sundae mini cup will be priced at 373 yen including tax. game.watch.impress.co.jp
- [○ 1 SOURCE] The Häagen-Dazs product uses vanilla from Madagascar. ranrun.jp
Timeline
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[BUSINESS] 2 sourcesMeiji discontinues matcha-flavored Essel Super Cup ice cream
Meiji is discontinuing its long-running matcha-flavored Essel Super Cup ice cream due to rising global demand for matcha ingredients, leaving only remaining retail stock available.
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[BUSINESS] 2 sourcesHäagen-Dazs Japan launches seasonal limited-edition flavors
Häagen-Dazs Japan is launching seasonal limited-edition ice creams, including a sweet potato flavor in September and a high-alcohol rum raisin version in October.
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[BUSINESS] 2 sourcesMeiji to launch new caramel-flavored Essel Super Cup ice cream
Meiji Co., Ltd. will launch its new ‘Meiji Essel Super Cup Kokuumami Caramel’ ice cream nationwide in Japan on October 5, 2026.
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[BUSINESS] 2 sourcesHäagen-Dazs Japan to launch limited-edition sweet potato ice cream
Häagen-Dazs Japan will release its limited-edition ‘Nou-mitsu Imo’ sweet potato ice cream on September 15, 2026, featuring Beniharuka puree and a thick honey-like sauce.
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[BUSINESS] 4 sourcesMeiji and Lotte announce new product launches and seasonal services
Japanese companies Meiji and Lotte are launching various new food products and seasonal AI-driven merchandise in September 2026, including new ice creams, chilled sweets, and Choco Pie varieties.
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[BUSINESS] 2 sourcesJapanese confectionery companies announce new snack launches
Japanese food companies Nissin Cisco, Sanko Seika, and Bourbon have announced various new snack and chocolate product launches for September 2026.
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[BUSINESS] 5 sourcesMeiji and Häagen-Dazs announce new ice cream launches in Japan
Japanese food companies Meiji and Häagen-Dazs are launching new ice cream products in September 2026, including plant-based options and seasonal flavors.
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[BUSINESS] 3 sourcesJapanese confectionery brands announce new product launches
Major confectionery brands including Godiva, Montwar, and Nissin Cisco are launching new seasonal snacks and drinks in Japan throughout late August and September 2026.
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[CULTURE] 2 sourcesDessert trends in Japan feature homemade ice cream and limited-edition sweets
Japan sees a rise in dessert interest through homemade pudding ice cream using affordable makers and Monteur's limited-edition summer collaborations with Okinawa flavors and Black Mont Blanc.
Sources
dlove.jp · dtimes.jp · funabashi.goguynet.jp · game.watch.impress.co.jp · gigazine.net · jugem.jp · kakakumag.com · koukouseishinbun.jp · lmaga.jp · news.mynavi.jp · prtimes.jp · ranrun.jp · shokuhin.net · soranews24.com · the-miyanichi.co.jp · tokyo-sports.co.jp
This summary has been updated 8 times: see revision history