Lotte Wellfood launches global Pepero Day marketing campaign

Lotte Wellfood has announced an extensive global marketing campaign for Pepero Day on November 11. The initiative aims to strengthen the brand's international presence through various online and offline activities, including collaborations with global ambassadors Stray Kids.

Key components of the campaign include a social media event titled ‘PLAY WITH PEPERO,’ where participants can win opportunities to attend a ‘meet and greet’ with Stray Kids in Seoul next April. The company is also launching a first-of-its-kind collaboration with YouTube, featuring brand-specific digital ‘Gifts’ that utilize Pepero’s intellectual property.

Physical advertising and promotions will span multiple continents. In the United States, advertisements will run in New York’s Times Square and Los Angeles’ Koreatown Plaza. Other regional activities include pop-up stores and sampling events in Vietnam, photo booths in Kazakhstan, and promotional displays in the Philippines, Thailand, Taiwan, and Malaysia. The company also plans to continue marketing efforts in Peru, Ecuador, Australia, and Germany.