Lotte Wellfood Pepero Day marketing campaign

Lotte Wellfood has initiated a global marketing campaign for Pepero Day, observed on November 11. The campaign utilizes global ambassadors Stray Kids to strengthen international brand presence through digital and physical activities.

Initial efforts include a social media event titled ‘PLAY WITH PEPERO’ and a collaboration with YouTube involving brand-specific digital ‘Gifts’. Physical advertising is planned for major locations such as New York’s Times Square and Los Angeles’ Koreatown Plaza, alongside pop-up stores and sampling events in Vietnam, Kazakhstan, the Philippines, Thailand, Taiwan, Malaysia, Peru, Ecuador, Australia, and Germany.

As the date approaches, the company is expanding its reach to target domestic consumers and international tourists within South Korea. This includes the deployment of ‘Pepero Heart Attack’ mobile pop-up stores via wrapped buses in commercial districts, office areas, and schools. Specific programs such as ‘Street Attack’, ‘Campus Attack’, and ‘School Attack’ feature photo zones and product sampling. To engage foreign visitors, themed products and promotions are being offered at major tourist hubs, including Seoul Station, Myeongdong, and Nampo.